In the mind of the firearms owner, firearms maintenance always begins with thinking about a lubricant, and then a cleaner, or both, whether it be a grease, an oil, semi-fluid, cleaner degreaser, solvent spray or a CLP formula. And, in every sport shooter's bag is something that they chose to use, probably because another gun owner educated them, or it was something they learned in the military, or even just liked the way it looked on the gun store shelf, and picked it up.
From there, it lead to buying a gun cleaning kit, which probably came with patches, a bronze brush, a patch holder and a gun cleaning rod, along with a jag and a cotton mop sized to the right caliber. Or maybe, it lead to purchasing a one-piece gun cleaning rod, or a bore cleaning rope, or other accessories like an all-purpose brush, swabs and a bore guide. All brands of firearms need their attention.